Joanna Doran has been named Director of Marketing and Partnerships at Triathlon Ireland, marking an exciting new chapter for the organisation.
A passionate advocate for sport and an experienced marketer, Joanna brings a blend of creativity, strategic insight, and a deep connection to triathlon.
Having previously led Triathlon Ireland digital marketing and communications efforts, Joanna returns to Triathlon Ireland following a successful tenure with Horse Racing Ireland as Marketing Manager at Leopardstown Racecourse.
Her experience in driving innovative campaigns and building impactful partnerships positions her perfectly to lead the organisation’s marketing team into an exciting phase.
The significant new Clubs and Community Partnership with AIG, as well as this summer’s Triathlon National Series and National Championships will be high on her agenda initially.
“We’re delighted to welcome Joanna Doran back to Triathlon Ireland as our Director of Marketing & Partnerships,” said CEO Darren Coomes.
“Joanna’s extensive professional expertise within the sector, knowledge and passion for the sport as well as proven ability to deliver value and exciting activation campaigns for sponsors adds real strength to our developing marketing team.”
“As a long-time triathlete and active club member, Joanna also brings a genuine passion for the sport, which will add real authenticity to how we connect with the triathlon community and beyond.”
This is a pivotal moment for us and we’re open to exciting new opportunities, including title sponsorship, as we continue to grow the reach and visibility of triathlon in Ireland. Joanna’s leadership will undoubtedly be instrumental in taking the sport to the next level.”
“This appointment signals Triathlon Ireland’s ambition to elevate the profile of triathlon in Ireland, strengthening relationships with existing partners and creating new opportunities to grow the sport.”
SPORT FOR BUSINESS PERSPECTIVE
Triathlon is a strong sport with an enviable demographic of commited competitors and delivered well for BMW as a National Sponsor in the past. The appointment of Joanna Doran steps up their bid to return to that level of commercial engagement alongside existing partners including AIG
WHAT’S UP NEXT?
A busy inbox and outbox for Doran over the coming weeks and months
MEMBERSHIP AND EVENTS
Triathlon Ireland are full members of the Sport for Business community.
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.