The DP World Tour has announced that OlyBet, a subsidiary of Olympic Entertainment Group AS, has become the Official Betting Operator in Europe in a two-year partnership.
Under the agreement, OlyBet will officially serve as the Tour’s Betting Operator for Europe, with the exception of the United Kingdom and Ireland.
OlyBet is the leading online gaming and sports betting brand in the Baltic region, and its relationship with the Tour is obviously aimed at expanding that.
“We’re delighted to welcome OlyBet to our partnership community,” said the Tour’s Consumer and Commercial Director Max Hamilton.
“As a market leader in the gaming industry across the region, they have aspirations to expand their reach through partnerships with major sports leagues and teams.”
“At the DP World Tour, we look forward to developing with OlyBet a strong platform to further our fan engagement across Europe.”
“We want to bring the competitive juice in golf to more people through gaming and fantasy sport,” added Cory Plummer, Chair and CEO of Olybet.
There are a myriad of restrictions in different countries across Europe and around the world and it will be interesting to see how the partnership is activated over the next two years.
This is not the first time that betting companies have been involved Betfred has been the the sponsor of the British Masters for the last five years.
