The DP World Tour and C15 Studio have launched a new DP World Tour channel, a 24/7 free to watch, advertising supported streaming TV channel.
It will initially be available across the US, Canada and the UK. Access from ireland has yet to be confirmed but we are checking on this.
The channel is operated by C15 Studio, and will deliver year-round coverage from the DP World Tour and its season-long Race to Dubai. C15 Studio also runs FAST sports channels, the F1 Channel and ONE Championship TV.
Initial reports are that the content will include live feature group coverage at several events this season though it has also yet to be confirmed how much of this live content there will be and how existing contractual arrangements with Sky Sports and others might be impacted.
“Innovation is in our DNA and we are always looking at new ways to showcase golf’s global Tour to our fans,” said Richard Bunn, chief revenue and content officer at the European Tour Group.
“Viewership of sports content has grown significantly over the past 12 months and now feels like the right time to augment our agreements with established broadcast networks in the UK and North America with a new option that can give fans extra convenience and choice.”
“Our partnership with the European Tour Group to create the DP World Tour channel embodies all the attributes we seek in a new network: a passionate audience of sports fans, globally recognised athletes and brands, exceptional programming and live coverage, as well as strong relationships with premium sponsors and advertisers,” added Joe Nilsson, CEO and co-founder of C15 Studio.
“We are excited to collaborate with the Tour to broadcast their world-class tournaments to viewers across North America and the United Kingdom.”
SPORT FOR BUSINESS PERSPECTIVE
The move towards on demand live coverage across multiple channels is inexorable though it has yet to be clarified where this sites alongside existing broadcast arrangements
WHAT’S UP NEXT?
We have interesting quotes from IOC Presidential Candidate Sebastian Coe on the new media landscape facing even giants like the IOC in our weekly Sports media update later today.
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