Semple Stadium in Thurles is the latest addition to the GAA stadia around the country that have a naming rights deal in place.

FBD Insurance this morning announced that it is to support Tipperary’s Semple Stadium for the next five years, in a deal that will see the stadium renamed as ‘FBD Semple Stadium’.

FBD Insurance teamed up with Tipperary Hurler, Pádraic Maher, Tipperary Footballer, Steven O’Brien, Tipperary Camogie Player, Cáit Devane and Tipperary Ladies Footballer, Niamh Martin to make today’s announcement.

The insurer has been the sponsor of the Tipperary Club Championships for the past three years and of the Tipperary Camogie Championships since 2021. It is also the title sponsor of the Connacht League since 1995.

It was the main commercial partner of Team Ireland for the Olympic Games cycle to Tokyo 2020 but was replaced after the games by Allianz in that capacity.

“At FBD Insurance, we aim to serve the needs of farmers, small businesses and consumers across Ireland,” said CEO Tomas Midheach.

“Our ongoing work with the GAA supports that endeavour. Semple Stadium is a historic and celebrated GAA ground, an important landmark not just in Tipperary but as part of our national sporting infrastructure.”

“FBD is delighted to support Semple Stadium over the coming five years as we acknowledge the importance of a thriving stadium for local businesses and communities.”

“We are really pleased that FBD Insurance has agreed to support FBD Semple Stadium for the next five years,” said Stadium Management Committee Chair Con Hogan.

“The stadium is a hugely important asset, not alone for Tipperary but for the GAA at Provincial and National level, and we plan to continue to develop and enhance the facility over the coming years. The support of FBD will go a long way in enabling us to do just that.”

The stadium joins UPMC Nowlan Park, Chadwicks Wexford Park, LIT Gaelic Grounds, Hastings Insurance MacHale Park and Kingspan Breffni Park o the roll call of commercial brands sitting alongside more traditional names on a growing number of county grounds.