ForeFront Group, best known for its work on the KPMG Women’s Irish Open and the OFX Legends Tour in Golf, has entered a strategic partnership with Drogheda United of the SSE Airtricity League of Ireland.
The two will now collaborate to drive the commercial growth of the club, which has been under the US-based Trivela Group’s ownership since this time last year.
“We are excited to join forces with ForeFront Group as we enter a new chapter for the club,” said Wesley Hill, Executive Director of Drogheda United and Trivela’s VP of Operations and Strategic Partnerships.
“Their track record in the sports industry is impressive, and we believe this collaboration will be crucial as we aim to strengthen our commercial operations and provide greater financial stability to the club.”
As part of the agreement, ForeFront Group will support Drogheda United’s commercial and sponsorship strategy, helping to expand the club’s presence both locally and internationally. It will also complete a marketing and inventory audit.
“We are thrilled to partner with Drogheda United at such an exciting time,” added Cian Branagan, ForeFront Group CEO.
“The club has a passionate fan base and a rich history, and we see immense potential for growth both on and off the pitch.”
“Our aim is to maximise the commercial opportunities available to Drogheda United and deliver impactful sponsorships and partnerships that will help elevate the club’s brand and reach.”
“The Drogs already have a very loyal fan base, and I’m excited to see where this goes.
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
