
As one would expect there is the catchy and sharable video below but for 2014, this is joined by a specific twitter account @brazuca. It has already been engaged in conversation with Gary Lineker and shared photos of it being kissed by identical twin synchronised swimmers at the launch party.
.@GaryLineker I’m great, Gary. I’ve had 2.5 years of testing with 600 top players. Uncle Azteca speaks very highly of you #GoldenBoot
— brazuca (@brazuca) December 4, 2013
This is a ball with personality, as befits one named after a loose term denoting the Brazilian way of life.
To buy a full replica of the ball that has been tested by 600 players, including Messi and Iker Cassillas will set you back a cool €125 on the Adidas Ireland website.
Kind of makes me feel as though we will be watching the biggest party in 2014 from the outside. But at least there won’t be any pressure of expectation…
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