Sport for Business is launching a new regular feature series titled Take 3, designed to cut through the noise of sports marketing and focus on what really matters: what worked, why it worked, and what others can learn from it.
In a crowded sponsorship and activation landscape, brands are investing more than ever in sport, but too often the lessons learned are lost once the campaign ends.
Take 3 is about slowing that process down and extracting practical, transferable insight.
Each feature will examine one Irish or international sports marketing campaign and distil it into three clear learnings that sports marketers, rights holders, and decision-makers can apply elsewhere.
The Principle Behind Take 3
The premise is deliberately simple:
One campaign
Three insights
Rather than awards-led retrospectives or self-promotional case studies, Take 3 will take a Sport for Business lens — examining campaigns in terms of:
Strategic intent
Audience relevance
Execution quality
Commercial and reputational impact
Each piece will be written independently by Sport for Business, with insight drawn from public information, campaign outcomes and industry context.
The goal is not to judge creativity, but to understand effectiveness.
What Makes a Campaign Suitable?
Campaigns considered for Take 3 should demonstrate at least one of the following:
Clear innovation in sponsorship or activation
Strong alignment between brand, sport and audience
Purpose-driven work that feels authentic
Evidence of impact (engagement, reach, behavioural change, reputation shift)
They do not need to be big-budget or global. Some of the strongest learnings often come from focused, well-executed ideas.
How Brands and Agencies Can Submit Campaigns
Brands, agencies and rights holders are invited to submit campaigns for consideration.
Submissions do not guarantee inclusion. Editorial independence will be maintained, and Sport for Business will select campaigns based on relevance and learning value.
We look forward to hearing from you and bringing this feature to life.
Image Credit: Sport for Business
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SPORT FOR BUSINESS
Sport for Business is Ireland’s leading platform focused on the commercial, strategic and societal impact of sport. It connects decision-makers across governing bodies, clubs, brands, agencies and public institutions through high-quality journalism, events and insight. Sport for Business explores how sport drives economic value, participation, inclusion and national identity, while holding organisations to account on governance and sustainability.
Through analysis, storytelling and convening the sector, it helps leaders understand trends, share best practice and make better-informed decisions. Its work positions sport not just as entertainment, but as a vital contributor to Ireland’s social and economic fabric.
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