As we enter the end of year Awards season, Olytico’s November Sport for Business analysis highlights some exceptional Irish sporting success in 2024; with Olympians and their endeavours being recognised, the announcement of the PwC GAA/GPA All Stars, Erin King’s Breakthrough award in Rugby, and Shelbourne FC’s title success in the SSE Airtricity League of Ireland to name a but a few.
Whilst activity fell across all four networks included within the analysis, engagements across Facebook, and Instagram in particular, increased; and with over 8.2 million views generated by the Sport for Business members on TikTok there was plenty to admire and analyse across the board.
November 2024 also saw Cian Healy breaking Brian O’Driscoll’s Men’s caps record for Ireland, back-to-back success for Nhat Nguyen on the Badminton court, an Irish winner of the Melbourne Cup, and an expensive missed phone call for Damien Duff.
Here is how our coverage of the monthly report will shape up during the week.
X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
November 2024 Highlights on Facebook
Facebook activity rose slightly in October to 3,445 posts but saw a 6% decrease in engagements to 552,794.
For the third month in a row, the League of Ireland topped the Facebook activity charts with 544 posts (+7%) as Shamrock Rovers represented Ireland in the UEFA Conference League. In second, the LGFA (358, +31%) featured the All-Ireland Fermanagh stars attending the TG4 Teams of the Championship awards ceremony, and in third The GAA (321, +163%) showcased the new ‘2 Pointer’ with this from Niall Morgan in the InterPro series.
Irish Rugby (1,610, -4%) topped the average engagement per post charts, as the Emerging Ireland XV completed an unbeaten tour of South Africa. The BKT URC in second (416, +92%) saw The Sharks welcome back nine of their Springboks from The Rugby Championship, and Cricket Ireland in third (402, -36%) celebrated a win against South Africa in Abu Dhabi.
Triathlon Ireland (75, +50%) saw Erin McConnell placed 4th in the European Cup and Hockey Ireland (69, +33%) celebrated the Ireland Senior Men being promoted back up to FIH Pro League action for 2024/25 Season.
The League of Ireland (727) topped the average engagements per 1,000 followers metric.
The Ladies Gaelic Football account generated the most engaged with content on Facebook in October with this superb individual effort from Sinead Deegan at the 2024 Interfirms Blitz – to date the goal has generated over 26,000 public engagements and been played over 4 million times.
X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
SPORT FOR BUSINESS PERSPECTIVE
The creativity in the graphics being produced is very impressive and makes the posting of the best of our sporting bodies really stand out.
WHAT’S UP NEXT?
Instagram and TikTok analysis still to come this week.
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The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
