Olytico’s November 2025 analysis of Irish Sport on Social Media covers 11,650 posts, 6.34 million public engagements, and a Troy Parrott inspired 27 million TikTok views.
Whilst activity fell across all platforms, X (-18%), Facebook (-15%), Instagram (-31%), and TikTok (-20%), engagements per platform increased significantly +155% on X, +62% on Facebook, +25% on Instagram, and a record 2.37 million TikTok engagements (+112%).
Ireland Football were the standout performers of the month, leading engagements per post on both X and Instagram.
The Men’s National Team dominated the analysis: their most-engaged X post surpassed 140,000 engagements, with the associated RTÉ footage exceeding 17 million views.
On TikTok, Ireland Football accounted for the top 15 most-viewed posts, led by the Parrott hat-trick compilation post, which has generated 4.4 million views and 410,000 engagements to date.
Today, in the third of four articles on the Social Media metrics from last month, we are focusing on Instagram.
In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Here is how our monthly report coverage will look this week.
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
November 2025 Highlights on TikTok
463 (-20%) TikToks were posted by Sport for Business members in November, these posts resulted in 2.37 million engagements (+112%), a record for the platform since its inclusion, and 27.56 million views (+47%).
Three organisations broke the magic million views for the month – led by Ireland Football with a record breaking 18.97 million views, the URC (3.61 million), and HRI (1.12 million).
The URC topped the activity charts with 98 posts – as Crowley, Casey, and Coombes combined for this score against the Stormers, and they were followed by the NIFL (81) and Ireland Football (37).
@urc Casey breaks, Coombes connects, Crowley scores 🦌🔥 A classy @MunsterRugby team effort from start to finish 😎 #rugbytok #sportsontiktok #unitedrugbychampionship ♬ original sound – United Rugby Championship
When ranked by average engagement per post, Ireland Football (51,639) topped the charts, followed by Leinster Rugby (3,689) as an All Black superstar joined their ranks, and Irish Rugby (2,694).
@leinsterrugby Blue suits @riekoioane_ 💙 #rugby #rugbytok #leinsterrugby #fyp ♬ RAMA LAMA BANG BANG – Weary Bones
To put November’s stats in context, Ireland Football generated the top 15 most viewed pieces of content. The most viewed content (and most engaged with for the month) was a compilation of Troy Parrott’s hat-trick against Hungary with 4.4 million views and 410,000 public engagements to date.
@ireland The most iconic hat-tricks in Irish football history: Troy Parrott v Hungary (A) *List ends* #ireland #irelandfootball #coybig #troyparrott #worldcupqualifiers ♬ 原聲 – ICE
X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Image Credit: Sport for Business
Further Reading for Sport for Business members:
Check out more of our Sport for Business coverage of Social Media
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