Olytico’s October 2025 analysis of Irish Sport on Social Media covers 14,500 posts, 5.78 million public engagements, and 18.34 million TikTok views.
Activity grew significantly across all platforms, led by Instagram, which accounted for 81% of total engagements (3.76M, +30%). X saw a 25% rise in engagements (191,746), while TikTok recorded its most active month since its inclusion, generating 18.35 million views (+120%).
Standout content included Shamrock Rovers’ transfer announcement of Victor Ozhianvuna to Arsenal, Caoimhín Kelleher’s penalty save against Portugal (the top post on both Facebook and Instagram), and Irish Rugby’s behind-the-scenes TikTok from Chicago.
The League of Ireland led in activity across multiple platforms, while Irish Rugby and Ireland Football delivered high-performing content on Instagram and TikTok.
Today, in the third of four articles on the Social Media metrics from last month, we are focusing on Instagram.
In the infographics below, we have ranked each organisation across a range of metrics for each network, including the most active, the most engaged, the most engaging content, and, where possible, engagements per 1,000 followers.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight into paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Here is how our monthly report coverage will look this week.
X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
October 2025 Highlights on Instagram
Instagram activity increased 11% to 3,692 posts and saw a 30% increase in engagements to 3.76 million – an 81% share of the total engagements across X, Facebook, and Instagram.
The League of Ireland (650, +21%)) topped the activity charts once again, as they confirmed direct promotion and relegation in the SSE Men’s Premier and First Divisions. In second, the NIFL (520, +17%) celebrated their biggest ever women’s league game attendance, and in third, Ireland Football (229, +62%) saw the MNT secure a vital three points against Armenia.
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Basketball Ireland (126, +152%) showcased Aoibheann Donnelly’s 27 point performance for the Cleveland Rockets in the Domino’s Women’s Division 1, the GAA (69, +123%) leant into the ‘Then vs Now’ trend, and Gymnastics Ireland (21, +91%) took us into the heart of the action of the National Series and Next Gen Championships at the Sports Ireland National Indoor Arena.
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View this post on Instagram
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Irish Rugby (5,705, +496%) topped the average engagement per post chart, as they announced the team to face New Zealand in Chicago, Ireland Football (4,595, +13%) were in second, with the GAA (3,441, -31%) in third.
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Swim Ireland (309, +138%) released a statement about Shane Ryan’s involvement in The Enhanced Games, and Sport Ireland (96, +123%) highlighted a special month for Irish Athletes including Aoife O’Rourke, Fiona Murtagh, Róisín Ní Ríain, and Orla Comerford to name but a few.
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View this post on Instagram
The League of Ireland (3,475) claimed the top spot for ‘highest engagements per 1,000 followers’.
With close to 240,000 public engagements to date, Caoimhin Kelleher’s penalty save against Ronaldo, his eleventh in-match penalty save of his career, was the most engaged with Instagram post in October.
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X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Image Credit: Sport for Business
Further Reading for Sport for Business members:
Check out more of our Sport for Business coverage of Social Media
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