Olytico’s Sport for Business analysis for August 2024 covers over 12,000 posts and close to 6 million engagements across X, Facebook, and Instagram.
Today, we focus on TikTok, including the Horse Racing Ireland video of a Horse’s heart, viewed almost four million times.
In the infographics that form part of this analysis, we have ranked each organisation across a range of metrics on each network, including the most active, engaged with, and engaging content.
X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
August 2024 Highlights on TikTok
317 TikToks (+6%) were posted by Sport for Business members in August, which resulted in 797,199 engagements (+31%) and 9.84 million views (+23%).
By comparison, the number of engagements this month last year was 499,516 and the number of views was 7.1 million.
Horse Racing Ireland (4 million), Ireland Football (1.2 million), and Ladies Gaelic Football (1.07 million) topped the view counts.
The Ladies Gaelic Football and Paralympic Ireland accounts topped the activity charts with 37 posts apiece.
The LGFA posted the moment that Fermanagh were crowned Junior All-Ireland
Champions and Paralympic Ireland took us behind the scenes as the athletes headed to the Opening Ceremony. In third, the URC (32) featured the Stormers’ Sacha Feinberg-Mngomezulu as he started at 10 for the Springboks in The Rugby Championship.
@ladies_gaelic_football Fermanagh are Junior All-Ireland Champions 🥳🥳🥳🥳🥳 #allireland #fermanagh #champions #junior #winner #champions #fyp #allirelandwinner #foryou #foryoupage ♬ original sound – Official LGFA
@paralympicsireland And they’re off! Opening ceremony ready 🔥 #Paris2024 | #TeamIreland | #Paralympics ♬ We’re All in This Together – Cast of High School Musical: The Musical: The Series & Disney
@urc Sacha Feinberg-Mngomezulu starts 🔟🇿🇦 #rugby #springboks #unitedrugbychampionship ♬ son original – cz.audios
When ranked by average engagement per post, HRI (31,827) topped the charts, followed by Ireland Football (11,216) as they lent into the Oasis hype with this throwback clip of Noel Gallagher pledging his allegiance to Ireland, and in third, Irish Rugby (5,392) took us back to the tour of South Africa.
@ireland It’d be rude not to acknowledge Oasis getting back together 😄🇮🇪 #ireland #irelandfootball #oasis #noelgallagher #liamgallagher #coybig ♬ original sound – Ireland
@irishrugby Clearing out our SA Tour camera roll! 🎞️ #TeamOfUs ♬ original sound – speed up sounds💗
Horse Racing Ireland claimed the top TikTok for August – their post comparing the size of a horse’s heart to a human heart (it has to be seen to be believed!) has been viewed over 4 million times and was the most ‘liked’, commented on, and shared post across the Sport for Business members.
@hriracing Ever wondered how big a horses’ heart is? 🤔 #educational #horsesontiktok #racehorses #anatomy @Irish National Stud @Frankie Foster Racing ♬ original sound – Horse Racing Ireland
X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
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