Littlewoods Ireland is marking the start of GAA Championship season with a stirring new ad which we are pleased to feature as today’s Daily Video on Sport for Business.

The ad is all about what makes this season of games so special and features images of players and fans celebrating the moment.

Created by Folk Wunderman Thompson the ad will air for the first time on TV tonight, as well as on social including Tik Tok’s new ad platform.

Long-standing Littlewoods Ireland ambassador Jackie Tyrrell stars alongside Limerick’s Cian Lynch and Clare’s Tony Kelly with appearances from legends of the game John Mullane and Gerry McInerney.

“2020 heralds our fourth year as a sponsor of the All-Ireland Senior Hurling Championship and we’re delighted to celebrate that with the launch of Style Meets Substance,” said John Carey, Littlewoods Performance and Sponsorship Marketing Manager.

“For us, this represents a celebration of the passion hurling fans have. It’s marrying the style of the great game with the substance of its fans and the individualism they bring in the support for their teams on the road to Championship.”

“We have never had to wait as long for the Championship to get underway as we have had to in 2020,” added Keith Lawler, Creative Director at Folk Wunderman Thompson.

“This has elevated anticipation and excitement to almost unbearable levels. We are finally here. With this campaign, we wanted to capture what the Championship means to people, how we look forward to it and that it’s just a part of who we are. There’s nothing like it, the Championship is just different.”

Sport for Business Partners