The GAA has attracted one of the world’s largest fish brands to take over sponsorship of the National under age Féile competitions taking place across the Munster region in June.
John West is UK based and has been selling tinned fish since 1857 so is longer in existence than the GAA itself. It works closely with the WWF on sustainability and this sponsorship is part of an overall campaign to encourage health eating in young lives.
John West will be supporting the Féile over the next three years with a fully integrated marketing campaign including digital content, social media updates, sampling and experiential activity for the duration of the festivals. These take place in Tipperary and Waterford from June 17th to 19th and in Kerry, Limerick and Cork two weeks later.
Club teams at U14 age group qualify to take part in the national competitions through County tournaments that take place through the spring months.
Having experienced the tournament as a host club and as a travelling mentor they do create a memorable staging post in players development through the game.
They were sponsored for many years by Coca Cola and then by Bus Eireann.
“We are delighted to announce this three-year sponsorship deal with the GAA and Féile,” said Peter Rooney, Country Manager for John West.
“It marks another important step in our renewed commitment to promoting a healthy, well-balanced diet amongst the Irish population and in particular the teenage generation that will competing in this superb national festival.”
“The GAA is an incredible community-based organisation and we are proud to support what is a true celebration of our national games.”
“The ethos of Féile is to ensure that all players are given the opportunity to play and foster links and friendships with other clubs,” added GAA President, Aogán O Fearghail.
“The GAA and John West share a common vision in long term commitment to health and the Féile is the perfect vehicle to foster those values at a grassroots level.”
