A new report into the engagement of Irish people with sport has thrown up some new insights into the depth with which we define ourselves through sport.
The Philip Lee Sport Report can provide powerful back up for brands who wish to get involved as the sponsorship market grows and the market for innovative partnerships becomes ever wider.
The report was conducted by Amarach Research and covers areas including consumption, spending, activity and sports participation.
Here are 10 key take-aways from the report:
- The average Irish person spends 108 minutes a week watching live sport on TV.
- Men watch 141 minutes and Women 68 minutes
- Adults between 45 and 54 are the biggest consumers by age, watching an average 129 minutes a week.
- The Big Three sports dominate with Soccer claiming 47% of people being interested, Rugby 41%, Gaelic Football 34% and Hurling 31%.
- Swimming, running and cycling are the three most popular sports behind walking and general fitness with 26%, 22% and 18% respectively.
- 62% of parents think children do less physical exercise now than when they were young.
- 850,000 adults are members of gyms but 900,000 used to be but have now lapsed.
- 35% of adults are members of a GAA club.
- The Irish spend €2.4 Billion a year on sport
- The biggest category in this expenditure is on attendance at events at €760 million.
We will carry another set of takeaways from the report in our Members Sunday Supplement.
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