The British and Irish Lions has announced a new licensing partnership with the world’s largest mouthguard manufacturer, OPRO.
The partnership grants OPRO the rights to produce Lions-branded mouthguards available for purchase through its network of global retailers.
The relationship also sees all players selected in the Lions squad provided with OPRO’s award-winning, custom-fit mouthguards. OPRO are the official mouthguard partner of more than 85 teams and associations across the world, including England Rugby, Rugby Australia, New Zealand Rugby and 11 Gallagher Premiership clubs.
“We are delighted to welcome OPRO to our family of licensees,” said Tom Halsey, British & Irish Lions Commercial Director.
“OPRO’s pioneering approach to mouthguard technology and player welfare sets it apart from any competitor. We look forward to another successful partnership with them.”
“We’re excited to launch the range of Lions-branded mouthguards alongside our retail partners and also support the squad during the Tour, ensuring they have the very best protection for their teeth,” added Daniel Lovat, Sports Marketing Director for OPRO.
OPRO is the latest in a list of recent Lions’ license deals secured by brand licensing agency The Point.1888 including Reach Publishing for a Lions pre-Tour magazine, Tour guide and bookazine; online retailer Snugzy who will produce a range of Lions-branded personalised socks and cushions aimed at all fans and Disrupt Sport who will create a portfolio of quality print on demand Lions products, including posters, stickers, puzzles, wallets, phone cases and bumbags.
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