We are live today at the second annual FECKK or Fan Engagement Conference.
There is a stellar line up of speakers from around the world willing to come and share their experience from the Premier League, La Liga, NBA and from the technology providers that are changing the way fans see the game.
Join us through the day and learn from the the myriad areas they will be discussing.
08.30 Registration and coffee
09.00 Welcome
09.15 When Scouting Meets Digital Marketing – Mario Leo Result Sport
10.00 Big audiences, big expectations with Barry Cunningham (IRFU), Stuart Vose (Sunderland), Alan Milton (GAA) and Mark Brooks (Belfast Giants)
10.40 Outside looking in – from corporate to consultant – Joaquim Cardona (ex. Barcelona), Lisa Clancy (Clansult) Ben Wells (ex Chelsea) and Jeramie McPeek (ex Phoenix Suns)
11.10 10 minute coffee break
11.20 Key note interview Damien O’Meara and Gavan Hennigan (the importance of Raw Data)
12pm eSports panel – Is the hype real and where are the opportunities for fans and sponsors? Speakers: Oliver Boden (IMG), Jonny Madill (Sheridan Law), Geoff Wilson (CESL)
12.40 Award for best Fan Engagement
12.45 Break for lunch
13.30 Building loyalty in a world of short term attention spans – Wiktor Cegla (Legia Warsaw), Orlagh ni Chorcorain (Leinster) and Owen McNamee (Swim Ireland)
14.15 The Connected Fan – the growing importance of Chat Bots to your digital strategy
14.45 Key note interview Damien O’Meara and Adrian Bevington
15.30 Stadium Engagement – the wifi provider, the data analyst and the content maker with Vodafone, Sportego (James Dickens) and Vilicom (Stephen Shannon)
16.00 Virtual Insanity – Chat with Alex South from Laduma about the impact Virtual Reality will have on the fan experience
1630 The Fan Business – Rob Hartnett
1700 Closing and Thank you followed by Smithwicks tour
Nothing should be read into the fact that Rob Hartnett’s closing contribution follows hot on the heels of a segment entitled Virtual Insanity but the fact he will be followed up by a tour of one of Ireland’s most iconic breweries will encourage you to stay focused.
