The League of Ireland and Premier Sports have announced a new partnership which will see Premier Sports launch a bespoke platform for LOITV bringing League of Ireland fans access to the service through a range of apps on mobile, tablet and Smart TV.

The new innovative platform from Premier Sports will see LOITV available on Android TV, LG TV, Fire TV, Sony, and Hisense, as well as apps for mobile and tablet on both Apple and Android. LOITV will also be available on Desktop, Chromecast and AirPlay.

As part of the new partnership, a new subscription model will also be launched ahead of the 2025 season offering a range of packages including annual, monthly and 24 hour passes.

Along with the rise in attendance and TV viewership of the League of Ireland, LOITV has grown significantly and become an integral part of it.

This announcement signals the next stage in its development in partnering with a world-class OTT provider in Premier Sports.

Every fixture across the League of Ireland’s three Divisions will be streamed live, with a minimum of two camera set-ups for the SSE Airtricity Men’s Premier Division, while the SSE Airtricity Women’s Premier Division and SSE Airtricity Men’s First Division will feature a minimum of one camera production.

The new LOITV platform will also host fixtures from the Sports Direct Men’s and Women’s FAI Cups, Men’s and Women’s President’s Cups, Women’s All-Island Cup, and a range of additional games featuring League of Ireland Clubs. All match highlights will also be available.

The new platform will launch in November 2024 and fully roll out ahead of the new season.

“We’re delighted to announce today with a world-class partner in Premier Sports to bring LOITV to the next level,” said League of Ireland Director Mark Scanlon.

“The platform has come a long way in a short period of time and having every game streamed live along with an increase in TV broadcasts has become central to the growth of the League.”

“This partnership will bring the platform to a whole new level thanks to the expertise of the industry-leading team at Premier Sports and will allow supporters of the League of Ireland easy access to all the action via modern apps and Smart TVs. We’re very excited to roll out the new service and look forward to seeing LOITV grow even further in the coming years.”

“This is a very exciting partnership with a best-in-class OTT provider in Premier Sports which will allow LOITV to go to another level,” added FAI Commercial Director Sean Kavanagh.

“LOITV has grown every year and the expertise from Premier Sports will enable the platform to become much more accessible for League of Ireland fans and help grow the fanbase even further.”

“The new subscription models will also provide excellent value for all League of Ireland supporters catering for everyone and with the platform becoming available through a range of apps and via Smart TV, we look forward to growing LOITV together with Premier Sports over the next number of years.”

“We are delighted to be working with LOITV on this new streaming partnership,” said Premier Sports’ Head of Product, Brian Stenson.

“This is an important milestone for our business as we make available our in-house OTT products and knowledge to partners for the first time. Combining Premier Sports’ experience in the sports broadcast and streaming industry with the excitement of League of Ireland means we will bring more live events, more platforms to watch on and more value to League of Ireland fans than ever before.”

 

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