SSE Airtricity Dublin Marathon LaunchSSE Airtricity has confirmed their support for the Dublin Marathon and Race Series for a further three years.
The company came on board for the first time with last year’s race after the 2012 renewal went without a major brand association.
Adidas and the National Lottery had a previous association with the event, one of the premier city marathons in Europe.
There will be a new route this year, to facilitate ongoing Luas works around the city.  This will mean a smaller capacity for the race than the 19,5000 who ran last year and early registration is deemed to be important.
The race will start on Fitzwilliam Square and end at Merrion Square as per recent years, but it will run along St. Stephens Green towards Meath Street, Lord Edward Street & Parliament Street, taking in City Hall and Dublin Castle – two well-known Dublin landmarks before entering the quays and moving towards the Phoenix Park.
The remainder of the course is similar to other years although the race will finish from Mount Street lower towards Merrion Square as opposed to Nassu Street.”
You can see the new route map here.
“Everyone at SSE Airtricity is thrilled to be on board as overall sponsor of these well loved Dublin and national running events,” said Annabel Tonge, Marketing Director of SSE Airtricity.
“Running’s’ popularity in Ireland has surged over the past few years and we believe that the positive energy created from taking part in the sport is a wonderful sustainable activity for the participants.”
“For us this partnership is a perfect fit, and we look forward to encouraging more and more people to take part in the Marathon and Race Series over the next three years.”
SSE Airtricity also sponsor the domestic soccer league and are the official energy partners of the FAI. The company renewed this deal last year as well and are committed to the League until 2015.
Over 19,000 people took part in the SSE Airtricity Dublin Race Series last year, and over 14,500 runners, joggers and walkers entered the marathon. The 35th running of the SSE Airtricity Dublin marathon takes places in Dublin on Monday 27th October 2014 and the first event in the SSE Airtricity Dublin Race Series, the Irish Runner 5 mile, is on Saturday 28th June.