Moira Aston, CEO of Canoeing Ireland, has been elected as the first female Vice-President of the European Canoe Association (ECA).
In addition to this historic achievement, she will serve as the ECA/Paddle Europe representative on the International Canoe Federation (ICF) Board of Directors.
Moira’s election is a testament to her unwavering dedication to the sport and her commitment to fostering inclusivity within the paddling community.
“I am absolutely delighted to be the first female Vice-President of Paddle Europe as it is now,” she said.
“To be in at this level in an organisation like this means everything to me. I am absolutely delighted.”
“I would always focus on inclusivity, and it isn’t just gender; there is more to it than gender. There are different abilities. I think everyone needs to be able to bring what they need to bring to the Boardroom table in an open and welcoming way.””
“I am really excited about this afternoon’s presentations from Special Olympics and others. They are areas that will really support the work of the competitive disciplines. If you have that broad base, you have a really strong pyramid base, and everything will feed up eventually into competitive disciplines and the competitive environment.”
“But to start with that broad base, we need to be engaging with participation and the outdoors.”
Aston’s election to the ECA Vice-Presidency and the ICF Board of Directors marks a significant milestone for gender equality in sports leadership.
SPORT FOR BUSINESS PERSPECTIVE
Moira Aston is a long-time friend of Sport for Business and a top class sports administrator. Having her represent Ireland at European and International level is a win for all of Irish sport.
WHAT’S UP NEXT?
The Sport for Business Daily and Extra Bulletins are published every Monday to Friday throughout the year, bringing you the best of the commercial world of sport in Ireland and further afield
MEMBERSHIP AND EVENTS
Canoeing Ireland is among the 300+ organisations that are members of the Sport for Business community.
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
