C11 Recovery, an Irish-based provider of athletic recovery equipment, has announced Munster Rugby player Craig Casey as its newest official brand ambassador.

The partnership follows Casey’s recent return from a knee injury, during which he used C11 Recovery’s equipment as part of his rehabilitation process. According to the company, Casey’s experience with the brand and its products played a role in the collaboration.

C11 Recovery supplies recovery tools to athletes and organisations across various regions, including Europe and the Middle East. Its client portfolio includes the DP World Tour, Irish Basketball, and Cricket Ireland. The company also partners with performance-focused brands such as Optimum Nutrition.

C11 Recovery founder Ryan Casey described the partnership as a personal milestone, highlighting shared values such as work ethic and commitment to performance.

“Craig isn’t just a class act on the pitch, he’s humble, hardworking, and driven. Those are the exact values we live by at C11,” he said.

Casey added that he has used the company’s equipment for several years and emphasised the role recovery plays in professional sport.

“It’s great to team up with a brand that’s helping more athletes and people in general take recovery seriously,” he said.

The agreement is part of C11 Recovery’s broader strategy to expand its presence in elite sports and promote the role of recovery in athletic performance and wellbeing.

 

Further Reading for Sport for Business members:

Check out Sport for Business coverage of Ambassadors

 

SPORT FOR BUSINESS PERSPECTIVE

Appointing an ambassador that has used the product and can speak honestly about its benefits will always prove to be a winner.

WHAT’S UP NEXT?

Munster Rugby can secure a place in the URC Playoffs and next seasons Investec Champions Cup with victory at the weekend.

MEMBERSHIP AND EVENTS

Munster Rugby is among the 300+ members of the Sport for Business community, which includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.  

Find out more about becoming a member today.

Get the full benefit of a Sport for Business membership by joining us at one of our upcoming events, where sporting and business leadership come together.

Or sign up for our twice-daily bulletins to get a flavour of the material we cover.

Sign up for our News Bulletins here.