To celebrate this year’s Club Championship drawing closer to its conclusion, AIB has released a new TV advert which will air across the weekend.

The new advert, which can be viewed above forms part of a full 360 brand campaign for AIB, celebrating #TheToughest players in Gaelic Games who, despite adversity, won’t quit, and who persevere because it’s who they are.

It’s about club and community, never giving up and never giving in.