We are live this morning in the Palatine Room at the National Museum in Collins Barracks for a special event with the leadership of the St Patrick’s Festival.

CEO Richard Tierney and Creative Director Karen Walshe will join us for a conversation about how Sport can play a bigger, deeper role in the St Patrick’s festival and there will be an opportunity to broaden the discussion to include all of us in sport and business.

We will have representatives from the FAI, the GAA, Horse Racing Ireland, Athletics Ireland, Swim Ireland, Volleyball Ireland, Cricket Ireland, Cycling Ireland, Bohemian FC, Special Olympics and Paralympics Ireland on the sporting side as well as Teneo, Legacy Communications, Branding Sport, Nudge, Titan Experience and Experience Gaelic Games.

Everything is on the table about how we can better incorporate the mass cultural appeal of sport alongside the more obvious artistic elements of the Festival’s past.

It promises to be an interesting discussion, and we will bring news of how it goes over the coming days.