It is one of the memories of childhood sports fandom that has persisted across the generations and the Panini sticker collection that many of us remember from our own youth are back again in Irish shops this morning.
Panini’s Official Premier League Adrenalyn XL Trading Cards may have a fancier name than in years gone by but will still be a window on the world of the Premier League’s top talent.
This year’s collection features 468 trading cards plus 30 limited edition cards available across multipacks, pocket and classic tins and a countdown calendar.
Starter packs are on sale today which include a collector’s binder, two-player gameboard and poster, 18 trading cards, plus two guaranteed Limited Edition cards.
Starter Packs are priced at €6.99 and packets, which include six trading cards and one QR code leaflet, are €1.00 each.
A huge multichannel marketing campaign is lined up, including cross-promotional activations with other Premier League partners and delivering a heavyweight TV, radio, Video on Demand and digital campaign.
“Panini is taking Premier League trading cards to a new level for the 2020/21 season,” said Mike Riddell, Managing Director of Panini UK.
“The design team at Panini UK have created something really special for all Premier League fans to enjoy, switching up and improving every element from last season,” said Chris Clover, Head of Marketing – Sport at Panini UK & Ireland.
