Paralympics Ireland will unveil a major new campaign today the aim of which will be to raise awareness and to help raise funds for the team heading to Rio this summer with high hopes of another strong medal performance.
The campaign is likely to feature strong storytelling around some of the key athletes and a new online presence.
We will bring full details of the campaign in tomorrow’s Sport for Business Daily Digest and look forward to diving into are detail with Commercial Director Patrick Haslett as one of the key breakout sessions at Thursday’s Irish Sponsorship Summit.
