The Sponsorship Advisory market has a new player from this morning with the launch of Playbook.
Established by industry veteran James Wynne and headquartered in Dublin with affiliates in Florida, London and Dubai, Playbook has entered the market at a time when growth in the sponsorship sector has been exponential over the last decade.
The new agency is offering services in strategic advisory for brands and rights holders as well as creative campaign development and activation and promises to revolutionise the overall approach to sponsorship.
James Wynne has previously held senior roles with Slattery’s (now Teneo), Digicel Group and Onside.
He has worked with some of the most recognisable athletes, teams and brands in the world including Usain Bolt, Chelsea FC, West Indies Cricket, Diageo, Coca-Cola, Allianz, Puma and many more.
“The traditional sponsorship model has had its day and too often becomes an ineffective cost centre whereas, the modern structured approach to sponsorship has the potential to become a powerful driver of positive commercial outcomes for all stakeholders,” he said.
“With our network of international affiliates, we can ensure our advice and ideas are at the cutting edge, drawing on insights and best practice from the biggest sponsorship markets in the world. We’re excited by the fact that we can scale this from our base in Ireland.”
SPORT FOR BUSINESS PERSPECTIVE
The fact that Ireland consistently outperforms in relation to European Sponsorship Awards is perhaps driven by the impetus of competition and this new addition to the advisory space will doubtless raise everybody’s game. We look forward to working with Playbook and welcoming them to the Sport for Business community.
WHAT’S UP NEXT?
The ONSIDE Industry Report will be published in the coming weeks as a snapshot on how the industry has grown over the past 12 months.
MEMBERSHIP AND EVENTS
Teneo, Wilson Hartnell, Legacy Communications, Core, Leading Sport, Titan Experience, Fifty Three Six, Future Proof Media, Ripple, Fleishman, Branding Sport, Nudge and Olytico are among the agencies that are long term members of the Sport for Business community.
BUY YOUR TICKETS HERE FOR THE SPORTING YEAR AHEAD 2025
Last remaining tickets on sale now
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
