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Irish sports crowdfunding site PledgeSports is to raise money for further international expansion using the same method as it provides to athletes and teams.

It is to launch a crowdfunding campaign on seeds.com to attract investment from up to 100 individuals to raise money for expansion to the lucrative but very competitive US market.

“When we decided we were ready for this expansion and began thinking about where to find investors, there was never going to be any other choice,” said PledgeSports Founder and CEO Richard Pearson.

“We want the public to own shares. Rather than having one or two investors, I would like 100 different brand ambassadors who want to see this business become a global success and profit from it.”

“We are a crowdfunding platform and believe that this is the future of all investment, whether that’s in sports on PledgeSports.org, or in businesses on Seedrs.com. It works.”

“Crowdfunding has gained huge momentum and raised an estimated US$10billion last year.  Equity Crowdfunding in the UK alone tripled to £84million in 2014. There is no ceiling to the industry and this is a huge opportunity to buy a stake in an exciting, innovative, online company that is going through massive growth.”

The business has launched its first campaign with a national governing body through Tennis Ireland and has a strong footprint in the UK, Belgium and France.

The money raised through this campaign will be used to fund expansion to more European countries in 2015 and to the US thereafter.