Another day another announcement about the United Rugby Championship, this time that Premier Sports is to take on the broadcast of every game in the tournament for audiences across Ireland and the UK.
RTÉ and TG4 will also show matches free to air in Ireland on a non-exclusive basis as we revealed yesterday.
This new deal will run for four years and is an extension of the partnership between Premier Sports and Pro14 Rugby that has run since 2018.
Headline names such as Stephen Ferris, Andrew Trimble, John Barclay, Jim Hamilton, Shane Williams and Tom Shanklin will continue to offer Irish, Scottish and Welsh supporters key insight from personalities who have played at the highest levels.
In addition, Premier Sports will introduce territory-specific commentary teams for their live URC games, increase studio coverage and launch a new and improved Premier Player OTT service for UK customers.
Premier Sports will provide UK audiences with more than 100 exclusive URC games as the best of South Africa face off against their new Irish, Italian, Welsh and Scottish rivals.
“Premier Sports have been our biggest supporters in their first three years with us and they are as eager as we are to see the United Rugby Championship set new standards,” said Martin Anayi, CEO of the United Rugby Championship.
“They have become disrupters in the rugby space having most recently picked up Top 14 rights and from our very first conversations in 2017 they challenged us to show every game live.”
“Before Premier Sports broadcast our league fans never had the chance to watch every minute of their team’s campaign – since then Premier has broadcast over 1,000 hours of live rugby and created a new standard that will carry into the United Rugby Championship. Premier Sports want to raise the bar and their marquee names will stir debate to ensure every team’s story is told, they will extend their studio coverage and upgrade the Premier Player.”
“We are incredibly excited that Premier Sports will continue to play a major role in the showcasing of our new tournament to rugby fans across the UK and Ireland within our family of broadcasters.”
Richard Sweeney, CEO of Premier Sports, added that “We are absolutely delighted to have secured another four years of exclusive rights with the United Rugby Championship. Premier Sports will be the only place to watch all 21 game weekends per season from opening weekend to the Grand Final with every single game live on our channels. We’ll deliver all the tournament action across all five rugby nations plus host more than 100 live and exclusive games through the season.”
“Aligned with the new opportunities that URC brings, we will be significantly investing in our new URC rights – with more extensive panel insight from studio, more cameras and broadening our mix of commentators from relevant territories for live games. We will also be launching a new and improved Premier Player in time for the new season. Premier Sports will once again showcase the most competitive and the compelling games and provide the most comprehensive live TV coverage where every game counts.”
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