PTSB has released its new video content campaign profiling its title sponsorship of both the Irish Olympic and Irish
Paralympic teams and delving deeper into what it means to support the human behind the athlete.
The series features four of PTSB’s Olympic and Paralympic Athlete Ambassadors as they open up and let viewers see the more human side of their journey towards competing on the world stage this summer in Paris.
The campaign offers an intimate look at what helps these athletes achieve extraordinary results, from incredible family support to overcoming outside adversity.
The series starts with Limerick’s 100m hurdle Irish record holder and Tokyo Olympian Sarah Lavin.
Through her storytelling, she highlights the importance of surrounding yourself with people who know you best and who really care about you. She also mentions the shared dreams and sacrifices made by those around her that helped to make her journey truly extraordinary.
Additional content drops feature Cork’s Olympic Champion Rower Fintan McCarthy, World Champion Swimmer Daniel Wiffen from County Down, and Kerry High Jumper Jordan Lee. They are among eleven PTSB ambassadors striving to represent Team Ireland at the Olympic and Paralympic Games.
The campaign is based on the insight that most of us look upon our athletes as if they were superhuman, with their only role to go out and represent Ireland.
As the title sponsor of both the Irish Olympic and Paralympic teams, PTSB understands what these athletes endure more deeply.
Behind every athlete, there’s a human who started it all, who gets up every morning and faces every challenge head-on, even when it feels like the odds are against them.
The Series was developed by Publicis, managed by Legacy Communications and filmed by The Coop.
“As we move closer to the Games, we are stepping up activity to further demonstrate PTSB’s support of Team Ireland and the very human side of these extraordinary athletes,” said Ger Mitchell, CHRO & Corporate Development Director at PTSB.
“Our Olympic and Paralympic heroes will be doing the country proud in Paris this summer and this video series highlights the drive, focus and commitment that goes into representing Ireland on the World stage.
“At PTSB, we never underestimate what it takes. Living our promise of being Altogether More Human, we support the human behind the athlete, just as we support our customers daily.”
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