We are pleased to announce that Colm O’Riagáin from Red Bull will be our keynote speaker at ‘Unleashing Content’ on the morning of Wednesday June 14th at RTÉ’s Television Studios in Montrose.
He will be reflecting on the growth of Red Bull into a media powerhouse through the development of sporting and other content.
He will be joined on the bill by Alan Milton, Head of Communications for the GAA talking for the first time about the development of the association’s strategy for the use of clip rights, working with sponsors to deliver top quality video content.
We will be looking at the development of channels with Muirne Laffan of RTÉ Digital and Ross O’Dwyer of Pundit Arena, at measurement with Spencer Nolan of Nielsen Sports and Daragh Persse of The Brand Fans and at the role of Sporting ambassadors with Dublin GAA star Bernard Brogan and Women’s Rugby International and founder of her own Academy Sophie Spence.
The event will be of real interest to brands, rights holders, content producers, agencies and consumers of sports content in its many and changing forms.
Our line up for the day is as follows:
We look forward to seeing many Sport for Business members and friends for a half day catch up on how sports content is being delivered.
Our line up for the day is as follows:
0930 Arrival, Registration and Networking
1000 Opening Keynote
Colm Ó Riagáin, Head of Communications for Red Bull Ireland will join us for a conversation around how the Red Bull brand has become a media powerhouse through original sports and culture related content.
1030 Distribution and the Channel Guardians
Panel Discussion featuring the Media leaders that are distributing content to an ever eager audience of consumers. This discussion will feature the Head of Digital at RTÉ Muirne Laffan and Co-Founder of Pundit Arena Ross O’Dwyer.
1100 The Challenges and Opportunities in Content for Rights Holders
We will be joined by Alan Milton, Head of Communications with the GAA for an honest conversation on the ways in which media content such as clip rights needs to be managed for the benefit of all parties by the rights holders.
1130 Coffee Break and Networking
1155 Measuring Influence
We will be joined by Simon Long from Nielsen Sport in London and Daragh Persse from The Brand Fans in Dublin to look at how content and its impact on fans and consumers are being measured, monitored and made into as big a success as possible.
1230 The Personal Touch – Athlete Perspective on Content
A discussion with two of Ireland’s leading athletes Sophie Spence from Women’s Rugby and Bernard Brogan of Dublin GAA around the role they play in the content game.
1300 End, Networking and Light Lunch
Join us and fellow leaders from the worlds of sport and business for what promises to be a great morning of learning and sharing.
Our thanks to RTÉ Sport and RTÉ.ie for helping to make the day possible.
