Samsung has moved deeper into sport by signing an agreement to provide the Trek team at this year’s Tour de France with technology that will then be developed out into providing additional benefits for the broader group of cycling aficionados.
The deal will include providing cyclists, coaches and support staff with a range of Galaxy equipment, including the Gear range of wearable technology.
“Fitness and wellness are such an important part of people’s lives, and Samsung is continuously focused on integrating meaningful features into our smart mobile devices,” said Younghee Lee, executive vice president of global marketing, IT and mobile communications division at Samsung.
“Through our collaboration with Trek, we will be able to better understand the needs of cyclists to enhance their interaction with mobile devices and enable athletes and fans to stay connected and active in their daily lives.”
Samsung is active in the Irish market supporting the Night Run events in Dublin and Cork and via a technology partnership with Leinster Rugby which was signed at the end of last year.
