Triathlon Ireland Kit LaunchTriathlon Ireland has signed a multi year sponsorship deal with Irish clothing brand Shadow.
The deal will mean the creation of a new range of kit for international participants as well as new lines of performance and leisure clothing that will be available for sale to the general public and runs for an initial period through to 2016.
A range of both performance and leisure clothing was on show at Triathlon Ireland’s recent Talent Identification Day at Athlone Institute of Technology, modelled by age group triathletes Oisin McGrath and Carrie McGowan (pictured), along with members of the National Junior Squad.
“There is a fantastic range of clothing and accessories available to our triathletes now, said Triathlon Ireland CEO Chris Kitchen.
“Shadow have worked closely with us to ensure the quality and design of the clothing is the best available, so that in future our teams travelling abroad with look as good as they perform.”
Speaking at Triathlon Ireland’s Talent Identification Day, Shadow‘s Creative Director Susan McGowan added, “as an Irish company, shadow are very proud to be partnering with Triathlon Ireland to assemble a premium technical and leisure kit that demonstrates a strong, cohesive and unified brand for our Irish team. We are entirely confident that this will be mirrored by the strength and success of the ever-increasing number of Irish Triathletes throughout the coming season.”
The announcement comes at the same time as the British Olympic Association appointed IMG to look at ways of commercialising ‘Team GB’ and it will be interesting to watch as sales develop under this ‘Team Ireland‘ brand and whether they can reach into areas traditionally reserved only for major sports through the sale of replica soccer, GAA and rugby kits.
One unintended benefit for the brand is the current running Asics TV ad which features a runner competing against her own shadow to improve personal best times in training and competition.
A full online Kit-Store will shortly launch through the Triathlon Ireland website allowing athletes to personalise everything from Tri-Suits to Backpacks.
A network of independent triathlon retailers is also currently being established to carry the full range of Triathlon Ireland Performance and Leisure Wear.
Read more of our recent news and analysis of Triathlon here.


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