We are back on the subject of sponsorship in today’s 91st episode of the Sport for Business podcast.
I’m delighted to be joined by Kevin Kent of Laya Healthcare to take about their new campaign – We are one Always which has the ambitious aim of using sport to combat loneliness.
There are some great insights and research into the subject and we talk about bringing those to life, working with Leinster, Munster and Connacht Rugby and their players and plenty more.
According to Chartable, we have risen to the Top 12 of home-produced Irish sports podcasts, which is humbling. Thanks for taking the time to listen.
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