Our Tuesday Podcast this week is the first in a new series looking at sponsorship opportunities across the Irish sporting landscape.
We will talk to sporting rights holders, teams and individuals about what it is that might make their proposal stand out and deliver for a brand looking to engage the hearts and minds of an audience that they can reach.
This series has grown out of our annual Sponsorship Showcase event which takes place each year bringing brands and sporting properties together to see what might be of interest.
In today’s episode, we met with Kevin Keane, the Head of Sponsorship, Marketing and Communications at Triathlon Ireland.
We talk about the opportunity, the demographic of Triathlon participants, why the sport can be a winner for a brand and the importance of being able to demonstrate a clear ability to deliver on activation.
