Lots to report on this week without even leaving the island of Ireland…
ALLIANZ AND TEAM IRELAND
Allianz, one of the longest running supporters of sport in Ireland, were confirmed on Wednesday morning as the new primary commercial sponsor and partner of the Olympic Federation of Ireland (OFI) and Paralympics Ireland.
They step up into the role replacing PTSB who took the role in the Paris cycle
GAA ANNOUNCES NEW PARTNER FOR GPA AND GAA MUSEUM
Solgar, a leading provider of high-quality nutritional supplements, was announced at Croke Park on Tuesday as the new Official Vitamin Partner of the GAA and the Gaelic Players Association.
VODAFONE SPREADING THE GLOW
One Vodafone Business customer will get to answer Ireland’s call and bring their business to the big screen at a packed Aviva Stadium as Ireland host France in round three of the Six Nations Championships on March 8th.
Providing a utility service like telecoms depends on being to the fore for whatever reason in the minds of the principal when the contract comes up for renewal. This is a a great way of ensuring that.
AIB EXIT TOM MCKIBBIN DEAL AFTER SWITCH TO LIVE GOLF
In a statement issued to Sport for Business this evening the bank said “AIB can confirm it is no longer a sponsor of Tom McKibbin arising from the changes announced to his playing schedule. AIB wishes Tom all the best in his future career.”
NFL SPONSORSHIP FOR 2024 CONFIRMED AT $2.49 BILLION
SponsorUnited released data which showed that the 32 teams in the NFL accounted for a collective 3,600 individual sponsorship deals and a six per cent year on year increase by value.
Ticketing alcohol and telecoms were highlighted as the three biggest categories.
US SPONSORSHIP HITS $11 BILLION
In another report released on the eve of the Super Bowl weekend Relo Metrics revealed that the total US Sponsorship market in 2024 was worth $11 Billion when judged by Sponsor media Value.
Nike accounted for $3 Billion of this value.
MOET AND CHANDON RETURNS TO PODIUM AT F1
The brand is the third alongside Tag Heuer and Luois Vuitton under the LVMH ten year deal with the sport. Moet was first associated with Formula One as far back as 1966.
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