We are pleased today to publish the third edition of the Sport for Business Sport for Social Good Report.
Little could we have imagined a mere twelve months ago that our world would be turned so upside down by the impact of Covid-19.
That we are all here is victory in itself. That sport should have played such a role in maintaining our wellbeing and our spirit is for most of us at least, self-evident.
And that the bonds which tie sport to us at national but more importantly at a community level are so much stronger through partnerships like we highlight in this report is also of huge importance.
We were told to stay together and to keep apart.
We found a way to do that through our clubs, our love of sport and our willingness as businesses and as individuals to do what was right.
If that turns out to have been good for business as well then that is a double bonus that we have gained.
People have been through a lot this year, they will remember the clubs, the sporting organisations, the brands, and the politicians that did the right thing.
We have always felt that sport had the power to unite. We have seen that through this toughest of years in the big events without crowds, and in the small wins of getting back to training and playing.
Sponsorship is a critical way of helping sport to reach out and that is what we celebrate once again, with thanks to our partners in Allianz, and to all those organisations who feature on these pages.
Together we find a way to create social good, in its many forms, from the love that people have for the simple desire to run and jump, kick and swim, swing and play through sport in all its many forms.
Thank you for playing whatever part you have and let us use the lessons of 2020 as a platform for doing even more in the years to come.
Please click on the cover image below to download the report.
Sport for Business Sport for Social Good Annual Report 2020
