Heineken is an official partner of the Euro Finals for the first time this year and has released its global TV ad to celebrate the Championships getting underway in a little under a months time.

The ad has been created by Le Pub, the bespoke agency created by Publicis to handle Heineken’s creative work.

It is a playful take on the idea of sporting rivalry, with fans from England and Scotland, Italy and France, Russia and Belgium and Portugal and Spain helping each other out and being nice, but maybe not all is quite as it seems.

It will be playing out across global markets in the coming weeks and we are pleased to share it today as our Daily Video.



Heineken and UEFA are among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.


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