DAZN is to be the new broadcast home of live action from the Sports Direct Women’s Premiership in Northern Ireland.

In a ground-breaking first commercial broadcast rights agreement for football in Northern Ireland, the top division of female football in the NI Football League will exclusively partner with DAZN until 2027.

With attendances up 66% in the league last year, the new season kicks off this Sunday 5th May live on DAZN, as reigning champions Glentoran Women start the defence of the Sports Direct Women’s Premiership title at home to Crusaders Strikers at Blanchflower Stadium.

The Global Home of Women’s Football, DAZN offers NIFL a global platform for growth and unrivalled accessibility to reach fans across the globe.

“We look forward to working with NIFL to grow the profile of the league and engage an international audience,” said Esmeralda Negron, Co-CEO of Women’s Sport at DAZN.

“DAZN has the unique advantage of being able to offer NIFL a global platform through which to aggregate their content, increasing the discoverability of a league which is rich with talent but still commercially young.”

The partnership will see five exclusive live games as well as highlights, interviews and features from the NI Football League all available on DAZN through the season at no cost to audiences, as well as collaboration with NIFL on bespoke social media content and campaigns.

DAZN carries some of the best women’s football from the world’s top leagues including the UEFA Women’s Champions League, Liga F, Google Pixel Frauen Bundesliga, D1 Arkema, Ebay Serie A Femminile and others.

“This is a landmark announcement for our league,” said Gerard Lawlor, NI Football League CEO.

“We’ve worked hard over with our clubs the last few years to raise the profile of our league and to have the backing of DAZN investing in our product, is testament to how far we’ve grown.”

“We’re proud to be sitting alongside some of the biggest competitions in women’s football on DAZN and we’re looking forward to showcasing to fans around the world, the drama, excitement and talent on show in the Sports Direct Women’s Premiership.”

 

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