In January SSE Airtricity announced renewed support for the SSE Airtricity Premier and First Division and also a new commitment to the SSE Airtricity Women’s National League.
At today’s launch of the Leagues, SSE Airtricity introduced the ‘game of two halves’ campaign.
“To get a true insight into the league and to understand how we as a sponsor can help drive this, we conducted research with key stakeholders including the players, clubs and fans over the last number of weeks,” said SSE Airtricity Lead Marketing Manager.
“There is an opportunity for SSE Airtricity to mirror the difference, energy and passion of those most invested with a concentration in the local community whilst giving parity of focus to both female and male leagues.”
“These findings will drive our activation and content plans over the coming months and off the pitch our focus will be developing a sustainability platform to improve efficiency and reduce energy consumption for the clubs and their followers.”
Sport for Business Partners
