SuperValu has launched its 2021 partnership with the All Ireland Football Championship through an imaginative and bold setting of a target to increase participation across Gaelic Sports from groups that are currently underrepresented by 30 per cent by 2025.
The new campaign aims to highlight the importance of diversity and inclusion in the GAA, and ultimately, the power of diversity in the community. It is backed up by a new TV ad, featured as today’s Sport for Business Daily Video, which includes a number of ambassadors who shared their own positive experiences of inclusivity in the GAA.
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