In this morning’s Sport for Business Daily podcast, we explore how the Teneo Accelerate programme helps young female athletes build brand, social, commercial, and media skills, pairing practical training with year-round support. Ellen McConville Boyd shares growth from an Irish pilot to a European footprint, plus candid lessons on online safety and contract literacy.
• Why the programme exists and who it serves
• Cohort growth from three to six athletes across Europe
• Selection through sporting bodies and NGBs
• Four pillars: brand, social, commercial, media
• Contract basics, agent choices, and sponsorship fit
• Social media strategy, LinkedIn for athletes, and safety
• Media training for live hits, profiles, and crises
• Personality, purpose, and causes beyond sport
• Expansion plans across European offices
• Personal quickfire: sport, culture, books, and food
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Image Credits: Sport Ireland
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