Dove Men+Care is to become a ‘Product of Choice’ to The British & Irish Lions for the 2021 Castle Lager Lions Series in South Africa.

The partnership extends Dove Men+Care’s commitment to rugby complementing the long-term relationships with the English, Irish, Scottish, Welsh and Italian rugby unions, as well as the Six Nations.

The Unilever brand will work with brand ambassadors and the Lions to showcase what it means to be selected, discover how players balance excellence on the pitch with parenthood at home and highlight caring moments throughout the Lions Tour.

A bespoke range of Lions branded products and gift sets will also be created by Dove Men+Care to complement in-store activation and TV advertising, while the brand will benefit from product integration in the dressing rooms during the series.

“We are extremely excited to enhance our commitment to rugby and partner with the Lions, rugby’s most prestigious touring side,” said Chris Barron, Vice President of Beauty & Personal Care, Unilever UK & Ireland.

“The British and Irish Lions is a unique team built on the foundations of respect and caring for one another on and off the field. We are extremely excited to see the very best of British and Irish Rugby coming together for what we hope will be another historic Lions Series.”

“We are very pleased to welcome Dove Men+Care to our family of commercial partners,” added Tom Halsey, Commercial Director at The British & Irish Lions.

“Dove Men+Care has a track record of activating eye-catching sports campaigns and we look forward to working with them as the Tour approaches.”

Team sponsors Vodafone are among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.


Sport for Business Partners