Sports Marketing Agency, 53Six, has undergone a rebrand as it continues to expand in Ireland and internationally. 53Six is now 53Six | The Connections Agency for Sport.
In a new era of sports fan engagement and monetisation, 53Six has created a model that brings strategy, content, media and creative under one roof. This way of working has been attractive to rights owners, leagues, federations, athletes and brands in Ireland and further afield.
“We are delighted to bring this new position to the market, which is a much better reflection of us as an agency,” said Co-Founder Tom Fox.
“Over the last number of years, we have stacked on multiple service lines to our offering, based on our clients’ priorities and identifying new opportunities as they emerge.”
“We now have creative, strategy, media, content and data services all in house. This is a full circle approach and the model has been validated in our work with partners like the FAI.”
“We see a need from rights owners, in particular, for more consolidated services that will drive greater impact and efficiency.”
“We enable meaningful connections with fans. We are totally service agnostic and bring work to our clients to meet their objectives specifically. We are sports specialists who understand how to grow audiences and revenue.”
“This is a natural evolution for us as an agency,” added Co-Founder Marcus McDonnell.
“We have stayed true to our beginnings, as well as developing our service offering to reflect the modern market. We see brands, along with rights owners, seeking new ways of connecting with fans and more consolidated agencies to partner with.”
“I am particularly excited about our content offering, which spreads across TV to documentary to digital first and taps into the best talent in the industry.”
“We are driven by a passion to deliver great ideas that bring fans closer to their passion. We strive to be creatively fresh, original and innovative. Collaborating with our strategy and campaign teams, our work is insight driven & strategically aligned.”
53Six clients include many members of Sport for Business, including the FAI, IRFU, AIB, Sports Direct, Munster Rugby, Leinster Rugby and many more including eir, Output Sports and BWG.
Here is what the new agency will look like….
53Six | The Connections Agency for Sport from 53Six on Vimeo.
And here is one of our favourite pieces of work they have done in the past year…
Sports Direct | Born to Play | Rebel County from 53Six on Vimeo.
53Six are one of more than 20 creative agencies that are full members of the Sport for Business community.
The Sport for Business Membership comprises nearly 300 organisations including all the leading sports and sponsors, commercial and state agencies.
Find out more about joining us today.
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