Toyota is making use of its partnership with Dublin GAA by using players to promote a Summer Showtime initiative at dealerships across the capital running through this coming weekend.
Dublin Senior Footballers Denis Bastick and Darren Daly were joined by Dublin Hurling Manager Ger Cunningham and Mikey Carton in promoting the event which begins on 10th June and runs until 13th June.
The annual Showtime event will see Toyota showcase its full ‘152’ commercial and passenger model line-up including the new Avensis, the new Auris and the RAV4, whilst providing entertainment and fun activities for all the family.
During Showtime, Toyota dealers are also offering a trade up allowance offer of up to €3,000 on passenger cars registered by July 31st, or three years free servicing on passenger cars ordered before June 19th.
Last year Toyota dealerships offered cash incentives to Dublin GAA clubs who promoted test drives of Toyota vehicles to members during a period running up to the new registration cycle at the end of this month.
It shows that there is more thought going into activation of the partnership and a return for the dealers in terms of footfall and potential sales.
