Sponsorship partnerships in 2017 are all about delivering to the bottom line as well as in terms of awareness and AIG timed the first day of the school summer holidays to launch a new Travel insurance deal using it’s partnership with Dublin GAA as a hook.

“We are delighted to be able to offer our customers such great value options for travel insurance and thanks to the four players who took the time out of their busy schedules to be with us today in Parnell Park,” said AIG General Manager for Ireland Declan O’Rourke.

“On behalf of all at AIG I’d like to wish Niamh and Jonny the very best of luck in their upcoming Leinster final clashes and best wishes to Laura and Cian with the remainder of their championship campaigns.”

“We know that Dublin fans will be hoping to go on holiday’s this summer, but we’re hoping these teams will be representing right through until the end of September.”

The discount is available to all, with no specific requirement or code for Dublin GAA members or fans and the pages online at AIG.ie do not have any particular reference to the Dublin partnership.

Interviews with the players and references to the deal as well as imagery appears across all newspapers this morning though, providing a boost in awareness at a key time that helps make the partnership pay for itself.

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