Vodafone Ireland has released its latest ‘Everyone In’ ad which is the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby. The latest ad launches ahead of the Irish Rugby team’s departure to Japan this September.

Created by award-winning agency JWT Folk, the newest ad from the ‘Everyone In’ campaign depicts the momentum building in advance of Japan, with people from all over Ireland demonstrating their commitment to the Irish team and showing their support. This latest ad depicts fan’s efforts and commitment to cheering on the Irish team with cultural elements to represent the Japanese experience.

“With mere weeks left until the Irish rugby team departs for Japan, we are delighted to launch our latest ad which shows Vodafone and Irish fans support for the Irish team,” said Vodafone’s Head of Sponsorship and Business Brand, Gerry Nixon.

“‘Everyone In’ is an invitation, to everyone around the country, and indeed every Irish rugby fan around the world, to come together and connect with Irish rugby in the build-up to and during their time in Japan”.

“With the upcoming trip to Japan, there’s never been a more exciting time for Irish people to unite together and get behind the rugby team. We wanted to represent this in a way that was true to Irish and Japanese culture. We’ve done this by creating a rallying call for Irish fans to show they are in.”


The campaign also extends heavily beyond film and TV, with multiple touchpoints including social, PR, digital, outdoor and activation. Vodafone’s agency partners include JWT Folk, Teneo, Wavemaker, OMD and CMS.

Read More: Team of Us with Gerry Nixon

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Image credit: Morgan Treacy, Inpho.ie