WHOOP has announced a major new global partnership with Scuderia Ferrari HP, becoming the team’s Official Health and Fitness Wearable Partner and Team Partner from the start of the 2026 Formula 1 season.
The agreement represents a first-of-its-kind collaboration in Formula 1, with WHOOP technology embedded across the entire Scuderia Ferrari HP organisation to deliver continuous insights into health, recovery and physical readiness.
From 2026, the WHOOP logo will feature on Ferrari cars and drivers, while team members will wear WHOOP devices as part of a comprehensive human performance programme.
Central to the partnership is a deep integration between Ferrari’s medical team and the WHOOP Performance Science group, led by Dr Kristen Holmes. The two organisations will work together to enhance physical efficiency, recovery and resilience across drivers, engineers and support staff, developing what has been described as a unique human optimisation programme that will operate alongside Ferrari’s renowned engineering systems.
“This partnership goes far beyond a logo on the car,” said Dr Kristen Holmes, Global Head of Human Performance and Principal Scientist at WHOOP. “By embedding WHOOP across the team, we’re able to deliver continuous, real-world insights into recovery, sleep, strain and resilience; giving Scuderia Ferrari HP’s drivers, and entire organisation, the essential data to adapt faster, manage fatigue and maintain their wellbeing under the extreme conditions of this sport and pressure.”
Founded on the principle that human performance can be measured and improved through data, WHOOP has built its reputation through 24/7 physiological monitoring that supports training, recovery and long-term wellbeing. The partnership brings that approach into one of the most demanding and data-intensive environments in global sport.
“WHOOP and Scuderia Ferrari HP share the same obsession: performance at the edge,” said Will Ahmed, Founder and CEO of WHOOP. “Scuderia Ferrari HP has spent generations turning data and precision into speed. We’ve done the same for the human system. Bringing those worlds together is a natural fit, and we’re proud to bring this expertise into Formula 1.”
Ferrari’s Formula 1 legacy has long been associated with innovation, precision engineering and continuous optimisation, with marginal gains often proving decisive on track. The addition of continuous health monitoring reflects a growing recognition within elite motorsport of the importance of the human factor alongside technical performance.
“The partnership with WHOOP allows us to extend our data-driven approach beyond the car, to aspects more related to the human factor, by combining our expertise in high-performance engineering with WHOOP insights into human health,” said Lorenzo Giorgetti, Chief Racing Revenue Officer of Ferrari. “This collaboration represents a further step in our commitment to innovation and continuous improvement, with the objective of creating the best possible conditions for the team, on and off the track.”
Beyond competitive performance, the collaboration is also expected to contribute to wider research, with WHOOP and Ferrari aiming to co-develop a research paper based on insights generated through the programme. In doing so, the partnership positions Formula 1 not just as a laboratory for engineering excellence, but also as a frontier for advancing understanding of human performance under extreme conditions.
Image Credit: Whoop
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