Mazda Ireland have been announced this morning as another official partner of the Guinness PRO12 Final Series. They join Energia who’s partnership was revealed last week. We understand that there may yet be others as the principle of category partnerships based this year around the two semi Finals and the Final in Dublin’s Aviva Stadium on May 27th is rolled out.
Mazda has a long-standing association as an official sponsor of Connacht Rugby, and the Guinness PRO12 Final series has given a sporting feel to the launch of the all-new Mazda CX-5, which was revealed to the Irish public for the very first time at Aviva Stadium.
Read about Energia’s Sponsorship
To mark the unveiling Mazda Ambassador and Ireland international scrum-half Kieran Marmion, was on hand to officially hand back the Guinness PRO12 trophy to the tournament organisers on behalf of the reigning champions, Connacht Rugby.
“Mazda has a very strong heritage in Irish rugby having sponsored last year’s Championship winners for almost a decade,” said John Perry, Managing Director of Mazda Ireland.
“Driving forward, we are thrilled to sign up as an official partner of the 2017 Guinness PRO12 Final Series which will enable us to deepen our association with rugby supporters across the country as we prepare to launch the all new Mazda CX-5 into the Irish market.”
Read about why Guinness extended its partnership with PRO12
“Mazda Ireland know exactly how to engage with rugby fans thanks to their long-standing relationship with Connacht and we’re excited to see that replicated throughout the Guinness PRO12 Final Series,” added Dermot Rigley, Commercial & Marketing Director for PRO12 Rugby.
“There’s a terrific vibrancy around the Guinness PRO12 right now so it’s a great time for Mazda Ireland to join us and our other partners for the Final Series.”
“Tickets sales for the Guinness PRO12 Final are incredibly strong and we’re sure that will Mazda get great exposure in front of capacity crowds at the Semi-Finals and what we expect to be a record-setting attendance on May 27 at Aviva Stadium.”
