Basketball Signs Up With

Basketball Ireland has signed a new agreement with who will become digital content partners with the sport through 2019.

The partnership will encompass on-site content, video streaming, in-depth features and social media coverage.

The announcement comes at a hugely exciting for Irish basketball, as the sport continues to grow in popularity and expand its commercial profile, and on the eve of the Hula Hoop National Cup Finals at Tallaght’s National Basketball Arena this weekend.

“We are delighted to welcome on board as our digital media partner,” said Media and Communications Manager at Basketball Ireland, Mary McGuire.

“ have produced some fantastic content over the last three years through their partnership with Hula Hoops, and we are thrilled that they are coming on board now with Basketball Ireland for 2019.”

“We’re delighted to be content partners with Basketball Ireland,” added Donny Mahoney of

“Irish basketball is on a real high at the moment and we’re delighted we’ll be sharing the many great stories in the sport across our platforms.”

Balls Media have partnered with Hula Hoops over the last three years to create content around the National Cup semi-finals and finals as well as the inaugural Hula Hoops 3×3 event which took place for the first time last May.

Balls Media also recently produced a short documentary series on one of the most fascinating teams in Irish basketball, Garvey’s Tralee Warriors.

This is the first kind of partnership with a sport in’s history going back to 2010.

Sadly for Tralee they didn’t make it past Pyrobel Killester this year.  The Men’s and Women’s National Cup Finals take place this Saturday and Sunday.  Both games will be televised live on TG4.

Bernard O’Byrne of Basketball Ireland will feature shortly in ‘Leading Sport’ a new series of interviews with the CEO’s and leaders of the sporting governing bodies that make up Ireland’s rich diversity of sports.

Basketball Ireland will also be one of the sports to take part in our 2019 Partners event to take place in the spring and which brings together different sports with potential commercial supporters.


Image Credit Piaras O Mídheach, Sportsfile

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