The Sport for Business Sport and Creativity Conference is live this morning before a full house at the Lighthouse Cinema in Smithfield.

We are delighted to offer this morning of insight, intelligence and inspiration in partnership with Ogilvy and Wilson Hartnell

 

Creativity is a defining force shaping modern sport. From storytelling and content creation to branding, design, sponsorship and technology, the way sport connects with audiences has never been more important.

We will host conversations and showcases from some of Ireland’s highest-level creative brands and thinkers, and bring a global perspective as well, so we can all be inspired to be as good as we can be.

We’ll also make it real for Irish brands and sporting bodies looking to be creative without a huge budget.

Join leaders from sport, business, media and the creative industries for a thought-provoking morning exploring how Irish sport can harness creativity to build stronger brands, inspire communities, engage new audiences and create greater commercial impact.

 

Irish Sport and Creativity — Running Order
09:00–09:30 Arrival, Coffee & Networking
09:30–09:40 Welcome – Setting the Stage — Sport for Business & Ogilvy
09:40–10:05 Creativity, Strategy and the Power of Ideas — Charlie Coney, Creativity & Strategy Director, Ogilvy Global
10:05–10:25 Creativity Through the Brand Lens with AIB
10:30–10:55 Sports Organisations as Publishers, With Noel Quinn of GAA+, Aoife Clarke of the IRFU and Eadaoin Keane of the FAI
10:55–11:20 Coffee, Conversation & Creativity
11:20–11:40 Telling Stories Through Sport on a Global Stage with Paddy Carberry of Guinness
11:45–12:10 Identity by Design: The Kits We Wear, Community and Place, with Padraic McKeever of MKVR
12:10–12:25 Why fans are today’s most powerful creative economy
12:30 Closing Remarks and Looking to the Sport and Creativity Future

We will share full reports on what was said and shared over the coming days.  But as with any Sport for Business event, the magic lies in being in the room.

Watch out tomorrow morning when we will be launching ticket sales for our next two events:

 

Children in Sport in partnership with Allianz at Trinity Comprehensive School in Ballymun on Thursday, October 22nd

 

Women in Sport Annual Conference with Lidl at Lidl HQ in Tallaght on Tuesday, December 1st.