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April 26, 2017 @ 9:30 am - 2:00 pm

€40 - €80

Leinster and Ireland Rugby star Rob Kearney and Olympian Thomas Barr, together with their agents David McHugh and Sinead Galvin are the latest additions to those who will be sharing insight on how sport and business can work best together at Partners 17 taking place at the National Sports Campus on Wednesday morning, April 26th.

Secure one of the few remaining places here, prices from only €40.

They will join brand leaders from Allianz, AIG, Nissan and Electric Ireland in painting a picture of why sport works in delivering business objectives and how those relationships can be formed and managed.

Sport for Business, in partnership with Livewire, invites you to take part in a morning of learning about how sporting sponsorship works; a sharing of knowledge about why brands choose to get involved with sport away from the headline deals; and an opportunity to see the best of what is available from sport through 2017 and into next year.

  • Big Brands and Smaller Deals – Why do we want to be involved?
  • Case studies on why major companies have chosen to get involved with sport?
  • Insight on the motivations behind partnerships that work
  • An exciting pitch competition for sporting properties to tell us what magic they have
  • A chance to meet and network over welcome drinks, a morning break and a light lunch with your peers in the industry and get ahead over the next twelve months.

Here is how the day is shaping up…

0930      Arrival, Registration and Networking

1000      Sponsorship Away From the Mainstream

Damien O’Neill of Allianz and Sinead Kane, the Blind Runner

1030      Livewire Insight – Providing a Compelling Solution?

1050      Sponsorship Insight From the Decision Makers

A discussion with those who make the sponsorship decisions about why they choose to get involved in a variety of sports and sporting projects with panellists from AIG, Nissan and Electric Ireland

1120     Sporting Pitch Showcase Part One

An opportunity for brands to see some of the interesting and innovative ideas within sport over the next 12 months and beyond.

1150      Coffee Break and Networking

1220      Sporting Pitch Showcase Part Two

1250      Livewire Insight – The Numbers That Matter

1300      Making it Personal – Athlete Endorsement

A discussion on the merits, opportunities and challenges of partnerships with brands featuring Rob Kearney and Thomas Barr.

1330     Pitch Feedback from the Judges, Presentation of Pitch Winner followed by Networking Lunch 

Join your fellow members of the Sport for Business community in seeing how sport and business can create great partnerships without the need for massive budgets.

Find out who you could be doing business with that will bring the benefits of a sporting partnership into your organisation and to your key customers.

There are a limited number of places available.  Our last event at the CHQ Vaults in January sold out completely and was attended by brands including Aer Lingus, AIB, Littlewoods, Arthur Cox, Dublin GAA, Thinkhouse, PSG, Bord Gais Energy, the Caribbean Premier League, AIG, Vodafone and many more.

Book your place at PARTNERS 17 here


Sport for Business will be hosting a pitch showcase for sporting bodies and suppliers to the sporting industry to tell their story to brands and peers as part of PARTNERS 17 taking place at the National Sports Campus on April 26th.

There are 16 slots up for grabs for Sport for Business Members to make a three minute pitch to some of the biggest brands in Irish sports sponsorship who will be present on the day.

The pitches will be reviewed by a panel of judges with feedback given on the day and afterwards and prizes for the best.  Previous winners of the predecessor to this competition have included Paralympics Ireland and Athletics Ireland.

Let us know today if you are interested in being part of the Pitch Showcase

Book your place at PARTNERS 17 here.


April 26, 2017
9:30 am - 2:00 pm
€40 - €80


Sport for Business


National Sports Campus
Dublin 16, Ireland
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